I’m Dan. I build Syntharra by myself.
Before this I built an AI receptionist for trades businesses. Phones, booking, the normal front-desk stuff. A lot of those sales calls drifted into the same sentence: the phones weren’t the real problem — the money people already owed them was.
A bookkeeper would close a $4,200 job on a Monday, and the invoice would still be sitting unopened in QuickBooks on Friday. Crew already two jobs past it. Nobody wanting to make the call. Everyone meaning to. A lot of that money quietly turned into nothing. It felt fixable in a way the phones weren’t.
What made it fixable was that most of those customers weren’t trying to avoid paying. They got busy. They lost the email. They meant to do it last Thursday and didn’t get around to it. A polite call a few days in would have closed most of them before they became a thing anyone had to think about. That’s not a new discovery — anyone who’s made a follow-up call knows it. But the call is uncomfortable to make when it’s your customer and your relationship. So it doesn’t happen, and the invoice ages out instead.
So I started Syntharra. Just me, for now. The reason I’m solo isn’t a badge — it’s that every dangerous shortcut a bigger team would push through, I can refuse on my own. The AI on our calls doesn’t say the dollar amount. It doesn’t pick the date. It doesn’t read the legal line. Those come out of your accounting system, through a layer I can’t paper over, and get spoken word-for-word. The AI does the part AI is actually good at — tone, timing, figuring out what to do when the person on the other end is upset or confused — and it stops where a wrong word would hurt someone. If you want the statute-by-statute version, the compliance page has it.
I charge 10% of what we bring in. No monthly, no seat license, no setup fee. If we don’t recover anything for you this month, you pay nothing. If we do, the bill is a slice of cash you weren’t going to have otherwise. That’s the only pricing shape I could make peace with. Most SaaS billing for AR ends up rewarding the vendor for being sticky, not for working — a success fee keeps us on the same side of the table.
Syntharra is also not a collections agency. We never take title to your debt. We never report anything to a credit bureau. We never call under a name that isn’t yours. A real agency starts by assuming the customer is trying to dodge. We start by assuming they forgot and want a clean way to pay. On 3-to-90-day invoices — which is all we do — that assumption is right more often than not.
The thing I watch most carefully is whether the calls feel right. Not just legally right — that’s handled at the architecture level. Whether the actual experience for the person on the other end is respectful: clear, short, easy to resolve, easy to opt out of. I listen to transcripts. A call that meets every compliance requirement but feels pushy or confusing is not a good call. If Syntharra is going to do this at scale, it has to do it in a way that a business owner would be comfortable being on the receiving end of. That bar guides most of the decisions that don’t have a legal answer.
If any of this lands, or if you want to push back on it, write to me. I read everything that comes in.
— Dan